ABBA in social media

The recent creation of Agnetha’s official Facebook page to promote her new album A, has brought a long-time issue to a head: the plethora of ABBA member profiles and so-called official pages on Facebook.

For the record, none of the ABBA members are on Facebook as individuals. At least, not publicly. They may have hidden profiles for family and close friends, but they’re certainly not interacting with fans. If you are “friends” with an ABBA member on Facebook, you’re really not.

There are many profiles for ABBA members on Facebook. At best they are obvious fan tributes. At worst they are purporting to be the ABBA members, and post as if they really are the ABBA member. Recently fake Agnetha profiles have been making posts like “we’ve been working in the studio on my new album for all my fans”, obviously written to look like they’re coming from Agnetha herself. It’s disrespectful to the ABBA members, and it’s misleading and deluding fans.

Then there are the so-called official pages or official fan pages. They use the official tag to appear more authentic than other pages, but they are no more official than any other. There are at least two “official Agnetha fan club” pages! Some also borrow imagery from officially-authorised entities to enhance their official claim. Some pages even claim to be verified by Facebook – Facebook does not verify pages, that is something that Twitter does to authenticate celebrity profiles.

The only official pages ABBA and related are the following:

There are also official pages for the ABBAWORLD touring exhibition at its various locations, Benny and Björn’s musical projects Chess and Kristina från Duvemåla, the Mamma Mia! musical around the world and the Mamma Mia! movie.

There are only two official fan club pages:

There are no official or authorised fan clubs for individual ABBA members.

Complementing the official pages there are many excellent fanzines and fan pages that claim to be nothing more than what they are; they make no claim to be official or authorised. Some of these pages have become popular meeting places for ABBA fans to share news and stories.


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5 Responses to “ABBA in social media”

  1. Mikael Says:

    Thanks Ian for clearing this mess up once and for all. It always makes med sad when fans claim that they are friends with the four ABBA members on FB.

  2. Nils Kristian Fearon Says:

    Well said!

  3. Manu Donnelly Says:

    Yes, very well said!

  4. Andre Says:

    Who cares what it’s official or not? The people only want to read news about her idols.

    • Ian Cole Says:

      Andre, it obviously matters to those pages that call themselves official. These pages often report false news that they’ve posted rumours as fact, which has led to misinformation spreading to fans and even the media.

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