SPECIAL NINE MONTH CAMPAIGN LAUNCHED FOR ‘ABBA – THE OFFICIAL PHOTO BOOK’
The first authorised photographic biography of the pop group ABBA is set for publication in April 2014, marking precisely 40 years to the month since the band’s international career was launched by its winning performance of Waterloo at the 1974 Eurovision Song Contest. Max Ström (www.maxstrom.se), one of Europe’s most prestigious illustrated publishers, is putting a nine month extensive marketing plan into action in the run up to the anniversary, and publication of ABBA – The Official Photo Book, culminating in an exciting international launch, at the beginning of The London Book Fair (8-10 April 2014).
Max Ström’s campaign for the title involves a unique approach, featuring four different versions of the Photo Book, enhancing the fan and reader experience. The versions include:
– Standard ‘Trade’ edition
– Swedish language ‘Deluxe’ edition
– English language ‘Deluxe’ limited edition – with 10,000 copy print run
– ‘Super Trouper’ limited edition – with 5,000 copy print run
ABBA – The Official Photo Book will be unique in being the first and only official photographic book that will cover the entire career of the Swedish band. The book will consist of more than 500 classic, rare and previously unseen images of the band that, to date, has sold 380 million albums worldwide, making it one of the best-selling musical acts of all time, surpassed only by The Beatles and Elvis.
The book’s images will document the band members’ early years, the formation and rise in popularity of ABBA, the group’s international breakthrough performance at the 1974 Eurovision Song Contest in Brighton, subsequent global superstardom, and eventual break-up – after just 10 years together – in 1982. ABBA – The Official Photo Book will also feature photographs which provide insight into the four band members’ subsequent careers, including the international success of the musicals Chess and Mamma Mia (which, in 2008, was turned into the hit movie starring Meryl Streep). It will be produced in a large format style which recalls the design and size of a classic LP. The foreword will be written by all four band members: Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad.
The ‘Deluxe’ edition will have an extra 20 pages, featuring images from major live concerts, and will also include a new DVD documentary: ‘ABBA in Pictures – The Photographers’ Stories’. The English language version of this edition will be limited to 10,000 copies.
Super Trouper Edition
Max Ström is working with PledgeMusic (www.pledgemusic.com), and their pioneering direct-to-fan platform, to give ABBA fans the opportunity to pre-order the special ‘Super Trouper’
collector’s edition of ABBA – The Official Photo Book for delivery in March, ahead of the publication of the main consumer version, which will be available in more than 20 countries in 2014.
The ‘Super Trouper’ collector’s edition of ABBA – The Official Photo Book has a limited print-run of 5,000 copies, each individually numbered and signed by the authors: award-winning picture editor, Bengt Wanselius, and leading Swedish writer, Petter Karlsson. The collector’s edition’s 460 pages feature more than 600 pictures (100 of which are previously unseen), 40 bonus pages of images (not available in the main consumer version), and is delivered in a presentation box. This will also contain a section with all the names of the dedicated fans who made the limited edition possible by ordering the book before 15th December 2013. Fans who pre-order the book will also gain access to private ‘Pledgers-only’ updates from the making of the book.
The collector’s edition also features a DVD with a specially produced documentary on ABBA in pictures, and is included with a numbered print which is a rare alternative shot from the cover session for the Super Trouper album (1980) printed on high-quality photographic paper.
ABBA – The Official Photo Book will be published in the UK and Sweden by Max Ström Publishing, with the company in ongoing discussions with a number of international publishing houses regarding publication in other territories.
Quote From ABBA
Frida comments: “I am thrilled with all of these pictures, some of which I am seeing now for the very first time. The book provides a real trip down memory lane.”
ABBA – An International Fan Base And An Enduring Appeal
With the band continuing to sell more than 2 million albums each year, ‘ABBA The Photo Album’ is anticipated to appeal to a sizeable international fan base, with ABBA having had multiple number 1 albums in the UK, Australia, Holland, France, Germany, Austria, and high-charting albums in Canada and the USA. ABBA’s most popular single, Dancing Queen (1976) was number 1 in the US, UK, Australia, Belgium, Brazil, West Germany, Ireland, Mexico, the Netherlands, New Zealand, Norway, South Africa, and Sweden. In October 2012, the Official Charts Company identified ABBA’s greatest hits album, Gold – which features hits including S.O.S., Money, Money, Money and Knowing Me, Knowing You – as the UK’s biggest selling CD, with 4 million copies sold since 1992.
The ABBA Museum in Djurgården, Stockholm is set to open in 2013.
Max Ström Publishing – Background
Max Ström is one of Scandinavia’s most prestigious illustrated publishers. The company was founded in 1994 by Marika Stolpe and Jeppe Wikström and is now a part of the Bonnier Group. The company started publishing in the UK last year with the hugely successful, A Day In The World.
The Super Trouper Edition of ABBA – The Official Photo Book will cost £195 ($365 USD / 240 Euros – subject to exchange rates, prices inclusive of delivery to door)
To pre-order the Super Trouper collector’s edition of ABBA – The Official Photo Book, visit – www.pledgemusic.com
Media release 8 October 2013