ABBA in social media

The recent creation of Agnetha’s official Facebook page to promote her new album A, has brought a long-time issue to a head: the plethora of ABBA member profiles and so-called official pages on Facebook.

For the record, none of the ABBA members are on Facebook as individuals. At least, not publicly. They may have hidden profiles for family and close friends, but they’re certainly not interacting with fans. If you are “friends” with an ABBA member on Facebook, you’re really not.

There are many profiles for ABBA members on Facebook. At best they are obvious fan tributes. At worst they are purporting to be the ABBA members, and post as if they really are the ABBA member. Recently fake Agnetha profiles have been making posts like “we’ve been working in the studio on my new album for all my fans”, obviously written to look like they’re coming from Agnetha herself. It’s disrespectful to the ABBA members, and it’s misleading and deluding fans.

Then there are the so-called official pages or official fan pages. They use the official tag to appear more authentic than other pages, but they are no more official than any other. There are at least two “official Agnetha fan club” pages! Some also borrow imagery from officially-authorised entities to enhance their official claim. Some pages even claim to be verified by Facebook – Facebook does not verify pages, that is something that Twitter does to authenticate celebrity profiles.

The only official pages ABBA and related are the following:

There are also official pages for the ABBAWORLD touring exhibition at its various locations, Benny and Björn’s musical projects Chess and Kristina från Duvemåla, the Mamma Mia! musical around the world and the Mamma Mia! movie.

There are only two official fan club pages:

There are no official or authorised fan clubs for individual ABBA members.

Complementing the official pages there are many excellent fanzines and fan pages that claim to be nothing more than what they are; they make no claim to be official or authorised. Some of these pages have become popular meeting places for ABBA fans to share news and stories.

ABBA’s first album turns 40

Ring Ring (photo:

ABBA’s first album, Ring Ring, was released 40 years ago today, on 26 March 1973.

Ring Ring was actually released under the group name Björn & Benny, Agnetha & Frida. The name ABBA wasn’t coined until later in the year (see blog post The first ABBA record, 1 October 2007).

Outside Scandinavia the album was released in a diverse handful of countries where it was barely noticed, including West Germany, Japan, South Africa, Australia and Mexico. It reached number 10 in Australia with a re-release in a new cover during the Abbamania phenomenon in 1976. Most of the rest of the world didn’t see Ring Ring on general release until the 1990s.

Ring Ring is generally regarded as ABBA’s weakest album. It’s true that it doesn’t share the production quality and songwriting excellence of the later albums. But it does have a certain charm, a few really good songs, and some hints of what was to come.

What do you think of Ring Ring? Feel free to comment below.

A by Agnetha Fältskog

AAgnetha’s new album A will be released on 10 May 2013. The single ‘When You Really Loved Someone’ is available TODAY (Monday) when you pre-order the album on iTunes. No news of availablility on CD or other download platforms as yet.

Track list:

1. The One Who Loves You Now 3.30
2. When You Really Loved Someone 3.31
3. Perfume In The Breeze 3.31
4. I Was A Flower 4.08
5. I Should’ve Followed You Home 4.04
6. Past Forever 3.30
7. Dance Your Pain Away 4.10
8. Bubble 4.21
9. Back On Your Radio 3.43
10. I Keep Them On The Floor Beside Me 4.06

Also expected at 10.00 am GMT Monday a new website at or

What’s the story with Agnetha’s new album?

When You Really Loved SomeoneEver since the news broke in October last year that Agnetha was in the studio making a new album there have been endless rumours, leaks, misinformation and confusion, but not much actual news and no official announcements.

In mid February several new photographs of Agnetha surfaced, and were quickly shared everywhere. Eventually they were tracked back to several posts on the Pop Justice Forum, but no official source has been identified. The photos were taken at Ulriksdals Slottsteater in Solna, just north of Stockholm.

Last Monday (March 4th) a link appeared on’s MP3 store for a new Agnetha single, ‘When You Really Loved Someone’, for release on Monday March 11.

The image above right was shown as the single cover. After a rush of initial excitement many fans debunked the photo, claiming that it was obviously photoshopped, Agnetha looked keyed in, the lighting and shadows were wrong, the grammar of the title was clunky, the lettering was not professionally laid out, etc etc. A general conclusion was that it was an “elaborate hoax”.

Yet the title has been proven with a listing on the BMI (Broadcast Music International) website, and on the CV for filmmaker Matt Mead, listed as 3rd Assistant Director on the video (since removed).

Aftonbladet checked with Agnetha’s spokesman Staffan Lindé, who simply said to contact Universal Music. Tanja Määtä of Universal Music responded “We can not comment on that”. By Tuesday the page was removed from Amazon.

Then on Friday a 30 second sample appeared on the AllMusic site, again showing the single image above.  The sample clearly showed Agnetha’s voice, though the title ‘When You Really Loved Someone’ never appeared, giving rise to a theory that this was another song. Again, within hours the page was removed.

On Friday afternoon (Australian time) Noise11 checked the story with Universal Music (presumably the Australian office). The response was that “the album was on their schedule for a TBA (to be announced) release date but that it has since been removed”. There were also indications that the AllMusic sample was not a finished recording.

Meanwhile, Universal Music Sweden responded to a fan’s question on Facebook that there would be “exciting news” next week. ABBA Intermezzo Fan Club also reports that they will have “confirmed news” on Monday 11th.

So what’s going on?

Personally, I believe that the cover and song that appeared on Amazon and AllMusic are genuine, but were preemptively uploaded. Had the Amazon listing been an outsider’s store, it would have seemed dubious. But it was listed in Amazon’s own MP3 service, which would presumably be difficult to hoax.

Yes, the apparently single cover looks photoshopped, but so does every album cover and publicity photo these days. It could have been to fix colouring or lighting, it could have been for an artistic effect.

It would seem that whatever publicity isn’t ready, or perhaps there will be no pre-publicity, and the songs will just be released to the world. Though the lead up to My Colouring Book in 2004 got a lot of media attention, that didn’t translate to sales outside of Sweden. So there may be a feeling that it’s not worth expending any money on publicity. It could also be dependant on Agnetha’s participation in any publicity. This week’s events have proved that word of mouth gets the story out just as quickly, with major news outlets reporting both the Amazon and AllMusic posts.

All these leaks then retractions, and a lack of definite denials, hint that things are ready but not quite ready for the public.

I expect that we will get some form of official announcement this coming week, if not the single itself. We’ll see what happens in the next few days.

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