PLEDGEMUSIC CHOSEN BY MAX STRÖM PUBLISHING TO LAUNCH COLLECTOR’S EDITION OF ‘ABBA – THE OFFICIAL PHOTO BOOK’
DIRECT-TO-FAN PRE-SALE CAMPAIGN
PledgeMusic will be working with one of Europe’s leading photographic publishing houses – Max Ström Publishing – on the international launch of the ‘Super Trouper’ collector’s edition of ABBA – The Official Photo Book, the first authorised photographic biography of one of the best-selling music acts of all time.
In choosing PledgeMusic’s direct-to-fan platform, Max Ström Publishing is giving ABBA fans the opportunity to pre-order the special ‘Super Trouper’ collector’s edition of ABBA – The Official Photo Book: for delivery in March ahead of the publication of the main consumer version which will be available in more than 20 countries in 2014, to coincide with the 40th anniversary of ABBA’s Eurovision win and resulting international breakthrough.
The ‘Super Trouper’ collector’s edition of ABBA – The Official Photo Book has a limited print-run of 5,000 copies, each individually numbered and signed by the authors: award-winning picture editor, Bengt Wanselius, and leading Swedish writer, Petter Karlsson. The collector’s edition’s 460 pages feature more than 600 pictures (100 of which are previously unseen), 40 bonus pages of images (not available in the main consumer version), and is delivered in a presentation box. This will also contain a section with all the names of the dedicated fans who made the limited edition possible by ordering the book before 15th December 2013. Fans who pre-order the book will also gain access to private ‘Pledgers only’ updates from the making of the book.
The collector’s edition also features a DVD with a specially produced documentary on ABBA in pictures, and is included with a numbered print which is a rare alternative shot from the cover session for the Super Trouper album (1980) printed on high-quality photographic paper.
Frida: “I am thrilled with all of these pictures, some of which I am seeing now for the very first time. The book provides a real trip down memory lane.”
PledgeMusic Managing Director Malcolm Dunbar comments, “We are honoured that Max Ström has chosen PledgeMusic’s technology and platform to deliver this unique tribute to one of the world’s most iconic bands. ABBA – The Official Photo Book has the endorsement of all four members and this way of delivering it will give fans an unparalleled insight into the career of the one of the world’s most respected and successful bands.”
Jeppe Wikström, publisher at Stockholm and London-based Max Ström comments, “ABBA – The Official Photo Book will provide the definitive photographic documentation of the story of one of the world’s most popular bands. We are delighted to be working with PledgeMusic to market the limited edition Super Trouper edition for the band’s super fans.”
ABBA – The Official Photo Book – Background
ABBA – The Official Photo Book has the full co-operation of Björn, Benny, Frida and Agnetha, who have contributed a foreword (as well as personal commentaries on many of the images featured) and charts the four members careers before the formation of the band as well as the band’s career from their winning performance at 1974‘s Eurovision Song Contest to the present day. The book contains more than 600 pictures, more than 100 of which have never previously been published. These images include private photographs, behind-the-scenes tour shots, unpublished photos by eminent photographers and photos of all four members taken in recent months.
Max Ström Publishing has worked with award-winning picture editor, Bengt Wanselius, and Petter Karlsson, one of Sweden’s most talented writers, to create this unique book, more than 400 pages-thick, and in the format of a classic LP. It is printed on high quality photo-book paper and is designed by Patric Leo who also designed Benny Andersson’s latest records.
PledgeMusic – Background
PledgeMusic is the leading international direct-to-fan platform offering artists a unique way to engage their fans in the music making process whilst interacting with PledgeMusic’s global audience of music consumers. Since it’s inception in 2009 PledgeMusic has worked with labels and artists to deliver high impact campaigns focusing on quality messaging, content and presentation, resulting in ten top 40 albums to date with top 5 chart placings in the UK, Europe, Canada and Australia. Successful campaigns have included Slash, Bring Me The Horizon, Ginger Wildheart, Ben Folds Five, Killing Joke, Emmy The Great and Rachel Yamagata amongst others.
To pre-order the Super Trouper collector’s edition of ABBA – The Official Photo Book, visit – www.pledgemusic.com/abba
Media release 15 September 2013