Posts Tagged ‘Facebook’

ABBA in social media

31 March, 2013

The recent creation of Agnetha’s official Facebook page to promote her new album A, has brought a long-time issue to a head: the plethora of ABBA member profiles and so-called official pages on Facebook.

For the record, none of the ABBA members are on Facebook as individuals. At least, not publicly. They may have hidden profiles for family and close friends, but they’re certainly not interacting with fans. If you are “friends” with an ABBA member on Facebook, you’re really not.

There are many profiles for ABBA members on Facebook. At best they are obvious fan tributes. At worst they are purporting to be the ABBA members, and post as if they really are the ABBA member. Recently fake Agnetha profiles have been making posts like “we’ve been working in the studio on my new album for all my fans”, obviously written to look like they’re coming from Agnetha herself. It’s disrespectful to the ABBA members, and it’s misleading and deluding fans.

Then there are the so-called official pages or official fan pages. They use the official tag to appear more authentic than other pages, but they are no more official than any other. There are at least two “official Agnetha fan club” pages! Some also borrow imagery from officially-authorised entities to enhance their official claim. Some pages even claim to be verified by Facebook – Facebook does not verify pages, that is something that Twitter does to authenticate celebrity profiles.

The only official pages ABBA and related are the following:

There are also official pages for the ABBAWORLD touring exhibition at its various locations, Benny and Björn’s musical projects Chess and Kristina från Duvemåla, the Mamma Mia! musical around the world and the Mamma Mia! movie.

There are only two official fan club pages:

There are no official or authorised fan clubs for individual ABBA members.

Complementing the official pages there are many excellent fanzines and fan pages that claim to be nothing more than what they are; they make no claim to be official or authorised. Some of these pages have become popular meeting places for ABBA fans to share news and stories.

Facebook or MySpace?

22 June, 2008
I wrote about MySpace and Facebook for ABBA fans in the March issue of the Official International ABBA Fan Club Magazine.

I don’t get MySpace. Its entire purpose seems to be how many “friends” you can collect. There doesn’t seem to be much interactivity there. Sure you can post photos and videos and blogs and comments, but is that it? I can’t see what else you can really do there.

There are a few ABBA groups on MySpace, but they’re all very quiet, most of them with only a few members. ABBA-related acts Ella Rouge and Nanne have official MySpace profiles, previewing music and videos. That seems to be what MySpace does best, as a portal between artists and fans.

But on Facebook there are other applications – games, quizzes and whatnot (as annoying as some of them can be, and that stupid requirement to invite 20 friends is crap) – that can be added to a profile, and there seems to be a lot more interaction between friends. There are lots of ABBA groups, and some of them are quite active. Maybe not as active as some other forums out there, but they seem to be picking up.

ABBA World has presences on both MySpace (profile and group) and Facebook. So far, Facebook has attracted many members, while MySpace has attracted just a few friends.

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