Did you know?

Did you know that ABBAWORLD was originally set to open in the former Theatre Museum in Covent Garden, London in 2009? Apparently due to the historic nature of the building alterations and construction were not allowed. Eventually the exhibition opened at Earl’s Court in Janury 2010.

ABBAWORLD opens today!

ABBAWORLD, the touring ABBA exhibition, officially opens tonight at Earls Court in London.

ABBAWORLD has been a long time coming. Originally ABBA the Museum, it was to open in Stockholm in June 2009. Unfortunately those plans folded, but from the ashes came ABBAWORLD, the exhibition that will tour the world for the next few years until a permanent home is built in Stockholm.

I should have been there. I travelled to Stockholm last year at the time ABBA the Museum was to have opened – by the time the opening was cancelled the trip was already booked, and who can resist a trip to Stockholm in summer? (pity the weather didn’t agree, but that was another issue).

Instead I’m back home in Sydney, reading reports and seeing photos from fans who attended a special preview for ABBA Fan Club members a few days ago. Still, I’m enjoying many wonderful Sydney Festival events, so I can’t really complain.

Tonight is the official opening gala. ABBA members Björn and Frida will be there. I hear festivities start from 7.30 pm. Tomorrow the exhibition opens to the public, open daily until 28 March 2010. Word has filtered through from London that ABBAWORLD will open in Melbourne, Australia in May 2010.

ABBAWORLD to premiere at Earls Court on 27th January 2010.

Touring Exhibitions

 

ABBAWORLD TO PREMIERE AT EARLS COURT ON 27th JANUARY.
2009-11-30 09:00 

 

THE WORLDS FIRST CHANCE TO INTERACT WITH ABBA AS PART OF A UNIQUE MULTI-MEDIA EXPERIENCE

ABBAWORLD THANKS LONDON FOR THE MUSIC AND CHOOSES EARLS COURT FOR THE WORLD PREMIERE

Fully approved and supported by ABBA, ABBAWORLD will make its stunning, sequin spangled, world debut in London at Earls Court on 27 January 2010. The hugely interactive experience will take visitors on a mind-blowing journey through ABBAWORLDS 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the worlds most cherished pop icons; Agnetha, Benny, Björn and Frida.

 

An engaging introductory movie by critically acclaimed film director, Jonas Åkerlund, will start the experience and a free audio guide will move visitors through the magical space at their own pace.

The phenomenon of ABBA will be brought to life with interactive highlights including Perform with ABBA which will allow fans to get up on stage with their idols, as part of a stunning 3D holographic illusion. Tretow MIX Challenge – a chance to mix things up and re-create the ABBA sound, the ABBA Quiz which will test fans knowledge. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video.

 

Better still, as part of the ticket, all interaction will be recorded  so people can choose to access it later online at www.abbaworld.com, allowing their experience to live on and on, just like the music. On entry to ABBAWORLD, guests will have their photograph taken, this will appear during a number of the interactive features; fans will see themselves as part of ABBA album covers, posters and other iconic pictures.  

 

London is the obvious choice for the world premiere of ABBAWORLD. The UK has a special place in the history of ABBA and it was here that global ABBA fever started with the glorious win of Waterloo at the Eurovision Song Contest in Brighton in 1974. ABBA topped the charts in the UK more times than anywhere else in the world and through the smash hit musical Mamma Mia and its ten-year success in London together with the Mamma Mia movie being the highest grossing movie of all time at the UK box office, a new audience has taken ABBA to their hearts.  

 

The Swedish super group created a legendary sound that sold close to 400 million records and made the whole world take to the dance floor. ABBA once again create history through ABBAWORLD; the interactive and audiovisual experience of the worlds most loved pop icons.  This major world event is a close collaboration with all four members of ABBA, making ABBAWORLD the definitive experience of this groundbreaking group.  ABBAWORLD will bring fans closer to the music, the magic and the memories than ever before.

 

Frida said “On behalf of Agnetha, Björn, Benny and I, we are delighted to be part of ABBAWORLD and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWORLD in January”

 

Tickets go onsale at 9am on Thursday 3rd December 2009 and are priced at £22.00 / £19.50 (subject to booking fee) and are available from www.livenation.co.uk

 

For more information about ABBAWORLD and the exhibition please log on to: www.abbaworld.com

Dokument

ABBAWORLD TO PREMIERE AT EARLS COURT ON 27th JANUARY.
2009-11-30 09:00