Posts Tagged ‘ABBAWORLD’

Working at ABBAWORLD

14 February, 2011

Since mid-December I’ve been lucky enough to work as a volunteer at ABBAWORLD at the Powerhouse Museum in Sydney.

The Powerhouse Museum, like many similar institutions, has a large volunteer workforce. When ABBAWORLD was announced late last year the call went out for ABBA fans to work as volunteers at the exhibition, to help visitors, answer questions and share their knowledge and love of ABBA.

Many ABBA fans answered the call, with fans working almost every day of the week for the duration of the exhibition, which is scheduled to close on March 6th [update: now closing June 26th].

It’s a fan’s dream come true, to get to work all day talking about ABBA, listening to ABBA music, watching ABBA videos (including all those exclusive interviews) and hanging out close and personal with ABBA’s costumes and other artefacts. It’s so enjoyable to see so many visitors having so much fun.

And if you visit ABBAWORLD, say hello to the fan volunteers. They’re the ones wearing the badge that says “ABBA question? Ask Me”.

Did you know?

4 December, 2010

Did you know that ABBAWORLD was originally set to open in the former Theatre Museum in Covent Garden, London in 2009? Apparently due to the historic nature of the building alterations and construction were not allowed. Eventually the exhibition opened at Earl’s Court in Janury 2010.

ABBAWORLD Sydney seeks volunteers and shop workers

24 November, 2010

VOLUNTEER IN THE POWERHOUSE MUSEUM: Want to share your love of ABBA with ABBAWORLD visitors? We are looking for volunteers to help enrich visitors’ experience. Volunteers will provide excellent customer service by: welcoming and directing visitors; sharing their specialist knowledge of ABBA; assisting visitors with the use of the exhibition’s interactives; and assisting visitors to move smoothly through the exhibition. If this sounds like you, and you have some time to spare time from January 2011, email us at  

WORK IN THE POWERHOUSE SHOP: Interested in working in the ‘ABBA’ Powerhouse Museum shop for the duration of the exhibition? A limited number of sales assistant roles are now available. Please send your short resume to  

If you sign up at we’ll be sure to keep you updated on the latest news about the exhibition!

ABBAWORLD around the world

18 November, 2010

After stints in London and Melbourne ABBAWORLD  is spreading out across the globe, opening at ETO Park in Györ, Hungary on December 4th, and at the Powerhouse Museum in Sydney, Australia on December 17th.

ABBAWORLD is the fully interactive ABBA exhibition, endorsed by the four members. It includes original ABBA costumes, recreations of their Polar Music office, studio, backstage dressing room, Björn and Benny’s songwriting hut, gold records, personal items, new interviews with the Frida, Benny, Björn, Agnetha and many of their collaborators, plus interactive features including ABBA sing-along, Dance with ABBA, and the popular Perform with ABBA, where you perform on stage with a 3D hologram version of the group. Visitors can download their interactive experiences afterwards from the ABBAWORLD website.

Questions have  been asked how the exhibition can be in two cities at the same time. Most of the exhibition is especially constructed – the displays, interactive elements, audio guides, etc. Of the original ABBA artifacts there are enough costumes, gold records, awards, instruments, etc to make a satisfactory display for several simultaneous exhibitions.

There were already differences between London and Melbourne. In Melbourne the exhibition covered three floors, which made for a different arrangement to London’s single level. Melbourne had less costumes than London, but added some different ones. Melbourne included more Australian content, including more local gold records, memorabilia, and fan stories.

The Hungarian website details the 16 (rather than 25) rooms of the exhibition there. It appears that most of the major elements are there, with some rooms merged together, such as the albums being in one room rather than individual rooms for each.

Tickets for ABBAWORLD Györ are on sale now, tickets for ABBAWORLD Sydney go on sale soon. See the website for full details, links for tickets, and of course the full ABBAWORLD interactive experience.


ABBAWORLD opens in Melbourne

18 June, 2010

ABBAWORLD The Official Interactive Exhibition was declared open last night by none other than Agnetha and Benny, by video from Stockholm. See their video greeting here.

Members of the Official International ABBA Fan Club were treated to a special preview on Wednesday night, with the official gala opening on Thursday night.

Everyone at both events seemed to really enjoy the experience, taking part in the interactive activities and marvelling at the memorabilia on display. In a nod to the location there is a selection of original Australian ABBA merchandise from 1976 and 1977, and a board of stories from Australian ABBA fans.

Also in a special coup Australian writer Christopher Patrick’s book Let The Music Speak – an armchair guide to  the musical soundscape of the Swedish supergroup is on sale in the gift shop, the only book aside from Björn Ulvaues’s The Little White Piano authorised for sale at ABBAWORLD by the ABBA members themselves. But if you can’t get to ABBAWORLD to buy it you can order it from Christopher’s website.

ABBAWORLD opens to the public at Federation Square, Melbourne on Saturday June 19th. The exhibition is schedule to run until October 31 2010. See a report on the opening here. Go to the ABBAWORLD website for more information.

ABBAWORLD wants your stories

1 June, 2010

ABBAWORLD – The Official Interactive Exhibition opens in Melbourne, Australia on 19 June 2010. ABBAWORLD is seeking stories from Australian ABBA fans about their Australian ABBA experience for a special section of the exhibition telling the unique Australian ABBA story.

Did you go to an ABBA concert, have special memories of watching an ABBA special on TV, do you have a favourite ABBA record or a special piece of ABBA merchandise, or any other special ABBA memory?

If you are an Australian ABBA  fan (past or present) and you have an ABBA story you’d like to share please contact me at for details. Stories must be submitted before Friday 11 June for inclusion in the exhibition.

For more information see here.

Australian fans are also invited to join the OzABBA group for all the latest Australian ABBA news.

The Little White Piano

21 February, 2010

Björn Ulvaeus has expanded his talents to include children’s book author with the publication of The Little White Piano, available exclusively from the gift shop at the ABBAWORLD touring exhibition (but not the online store).

The Little White Piano tells a semi-autobiographical story of Benny and Björn’s days of writing songs in their famous songwriting hut on the island of Viggsö in the Stockholm archipeligo, from the point of view of the piano.

The piano tells her story to the other pieces of furniture, from factory to music store to the hut, where “two young men” come regularly to play and “wait for the most beautiful of all songs”, until finally one day she is abandoned as the two young men stop coming to the hut for their songwriting sessions.

What’s interesting is that by the story’s account the piano was actually bought by Björn and Agnetha as a couple. Agnetha, described as a “young woman … so beautiful with her long, flowing golden hair” tests out the piano by playing her solo composition “Utan dig”.

The story has a happy ending with the Little White Piano no longer abandoned, in a new home where she is “elevated to all her glory” at the ABBAWORLD exhibition.

It would be churlish to mention that on photographic evidence the actual piano in the hut appeared to have a wooden finish, not white.

ABBAWORLD opens today!

26 January, 2010

abbaworldex_200ABBAWORLD, the touring ABBA exhibition, officially opens tonight at Earls Court in London.

ABBAWORLD has been a long time coming. Originally ABBA the Museum, it was to open in Stockholm in June 2009. Unfortunately those plans folded, but from the ashes came ABBAWORLD, the exhibition that will tour the world for the next few years until a permanent home is built in Stockholm.

I should have been there. I travelled to Stockholm last year at the time ABBA the Museum was to have opened – by the time the opening was cancelled the trip was already booked, and who can resist a trip to Stockholm in summer? (pity the weather didn’t agree, but that was another issue).

Instead I’m back home in Sydney, reading reports and seeing photos from fans who attended a special preview for ABBA Fan Club members a few days ago. Still, I’m enjoying many wonderful Sydney Festival events, so I can’t really complain.

Tonight is the official opening gala. ABBA members Björn and Frida will be there. I hear festivities start from 7.30 pm. Tomorrow the exhibition opens to the public, open daily until 28 March 2010. Word has filtered through from London that ABBAWORLD will open in Melbourne, Australia in May 2010.

ABBAWORLD to premiere at Earls Court on 27th January 2010.

1 December, 2009
Touring Exhibitions
2009-11-30 09:00


Fully approved and supported by ABBA, ABBAWORLD will make its stunning, sequin spangled, world debut in London at Earls Court on 27 January 2010. The hugely interactive experience will take visitors on a mind-blowing journey through ABBAWORLDS 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the worlds most cherished pop icons; Agnetha, Benny, Björn and Frida.
An engaging introductory movie by critically acclaimed film director, Jonas Åkerlund, will start the experience and a free audio guide will move visitors through the magical space at their own pace.
The phenomenon of ABBA will be brought to life with interactive highlights including Perform with ABBA which will allow fans to get up on stage with their idols, as part of a stunning 3D holographic illusion. Tretow MIX Challenge – a chance to mix things up and re-create the ABBA sound, the ABBA Quiz which will test fans knowledge. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video.
Better still, as part of the ticket, all interaction will be recorded  so people can choose to access it later online at, allowing their experience to live on and on, just like the music. On entry to ABBAWORLD, guests will have their photograph taken, this will appear during a number of the interactive features; fans will see themselves as part of ABBA album covers, posters and other iconic pictures.  
London is the obvious choice for the world premiere of ABBAWORLD. The UK has a special place in the history of ABBA and it was here that global ABBA fever started with the glorious win of Waterloo at the Eurovision Song Contest in Brighton in 1974. ABBA topped the charts in the UK more times than anywhere else in the world and through the smash hit musical Mamma Mia and its ten-year success in London together with the Mamma Mia movie being the highest grossing movie of all time at the UK box office, a new audience has taken ABBA to their hearts.  
The Swedish super group created a legendary sound that sold close to 400 million records and made the whole world take to the dance floor. ABBA once again create history through ABBAWORLD; the interactive and audiovisual experience of the worlds most loved pop icons.  This major world event is a close collaboration with all four members of ABBA, making ABBAWORLD the definitive experience of this groundbreaking group.  ABBAWORLD will bring fans closer to the music, the magic and the memories than ever before.
Frida said “On behalf of Agnetha, Björn, Benny and I, we are delighted to be part of ABBAWORLD and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWORLD in January”
Tickets go onsale at 9am on Thursday 3rd December 2009 and are priced at £22.00 / £19.50 (subject to booking fee) and are available from
For more information about ABBAWORLD and the exhibition please log on to:

2009-11-30 09:00

ABBA the Museum becomes ABBAWORLD

9 June, 2009

Touring Exhibitions


2009-06-02 15:00

The exhibition that will take the legendary Swedish pop group ABBA’s story on a world tour is changing its name from ABBA the Museum to ABBAWORLD.

Magnus Danielsson, president of Touring Exhibitions, the company behind the project, is confident that the new name and the new imagery will be welcomed. “ABBA is a global phenomenon and that is now reflected in both the content of the exhibition and the new name, ABBAWORLD,” he said. “ABBAWORLD will make it possible for fans of all generations and from all over the world to experience the music, memories and magic of ABBA through the innovative use of technology in sound, visuals and communications.”

The website,, will be launched this summer and it will provide visitors with an appetiser for the exhibition.

“The site will make it possible for the audience to plan their visit, to record and play back selected interactive features such as dancing, singing and performing with ABBA, and to share their visit at ABBAWORLD with friends and family in a truly unique way,” said Danielsson. “We are working with some of the most talented people in the business to create a new platform for international, touring exhibitions which integrates seamlessly with the Internet.”

Görel Hanser, spokesperson and business manager of ABBA, commented: “The exhibition ABBAWORLD will ensure that the legacy of ABBA will live on, for old and new generations to experience far into the future.” The ABBAWORLD exhibition will have its world premiere in Europe later this year.



ABBAWORLD is a unique touring exhibition filled with music, original costumes, history, images, instruments and never-before-displayed memorabilia from the group’s recording and performing heyday. ABBAWORLD is an interactive experience featuring the latest technology in sound, visuals, multimedia and communications. It is the only exhibition of its kind, with memorabilia approved by ABBA. Most of the items have been supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus, and Agnetha Fältskog.

ABBAWORLD – The Music * The Memories * The Magic (due September 1)


Touring Exhibitions (TX) creates exhibition experiences for all audiences and is backed by Polar Music, the company behind ABBA´s original success and part of Universal Music Group, the world´s leading music company; Eventum Exhibitions, one of the leading event companies in Sweden with roots from Live Nation; Parks & Resorts Scandinavia, the largest amusement park company in Sweden; and Synergera Rättighetsförvaltning.

For more information:


2009-06-02 15:00

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