ABBA the Museum refund announcement

After months of uncertainty finally there is news about refunds from ABBA the Museum. This week the following email has apparently been sent to all buyers of ticket packages or gift vouchers who have not yet requested a refund:

A message to those who have bought tickets / gift vouchers for ABBA the Museum in Stockholm, but haven’t yet applied for a refund.

On November 22, Touring Exhibitions AB bought all rights to ABBAMuseum. As previously announced, the opening of the exhibition has been delayed and since we are unable at this time to announce a new date and location for the museum, we will now refund all previously purchased tickets and gift vouchers.

You don’t have to do anything – your money will be refunded to the account used when you bought your tickets. If you have any questions, please contact We hope to be able to come back to you soon with an announcement regarding the location for ABBA the Museum.

Best regards
Touring Exhibitions AB

The tone of this message and the fact that all tickets are now being refunded hints that whenever the museum will be opening is a long, long time off.

Thanks to Pepe @ abba4ever forum.

UPDATE 14 December:  this same statement has finally been posted on the museum’s website, backdated to 9 December.

UPDATE 16 December: ABBA the Museum set for World Tour. See comments.



2 Responses to “ABBA the Museum refund announcement”

  1. Paul Says:

    Maybe plans for a museum will be put on ice until there’s another big surge of interest in ABBA, like there was this year. Some fans are even saying that this year might probably have been the very last hurrah.

    I certainly hope it wasn’t. I’d hate to think that in just five or ten years’ time, ABBA-fandom will have dwindled down to just a few hundred die-hard original fans like us. Signs aren’t good: a lot of the new wave of younger fans who discovered ABBA in 1992 have already disappeared, tiring of ABBA. These “Goldies” have now long-since moved on to their next “discoveries” (new artists, or old ones that, just like ABBA for them in ’92, they hadn’t known about before). In other words, they’ve jumped ship, and we old original ABBA rats are the only ones left on the sinking ship.

    2008 has been a bit like ’92, since ABBA has this year attracted yet another army of new fans via the MM! movie. With attention-spans of younger people being what they are these days, what’s to say that in just a couple of years time, this current influx of fans will have already lost interest, like many of those ex-fans, those ’92 Goldies?

    Hopefully there’ll be another big event soon, otherwise I have to say that the prospects for a museum, along with any renewed interest in ABBA, is very unlikely. Ten years from now, I fear ABBA fandom will be reduced to just a few old, original fans huddled together on a cold, rocky outcrop, surrounded and lashed by the waves.

    I think the folks at ABBAmail might have seen this same writing on the wall. Hopefully, though, blogs like this one will keep a campfire burning for our shrinking community in the decade ahead. Thanks for continuing with this, Ian. Although there’ll certainly be less and less ABBA news for you to compile in future, the bright side for you is that your workload will be lighter 🙂

    But please don’t ever give up. Even when monthly hits to your sites get dishearteningly low, remember that you’ll still be doing us older fans a big service simply by being there!

    Thanks again for what you do, for what you’ve already given us, and for soldiering on, come what may, into the future!


  2. Ian Cole Says:

    Hi Paul,

    I’m not sure that they’ll wait until “another big surge of interest in ABBA” to open ABBA the Museum – I can’t really see that there will be another year like this one.

    The ABBA revival has been going for more than 20 years, with several high profile peaks – the original release of ABBA Gold in 1992/1993 (and concurrently Erasure’s ABBA-esque EP and the rise of Björn Again, who had been around since 1989), the films Muriel’s Wedding and The Adventures of Priscilla, Queen of the Desert in 1994, Mamma Mia!’s world premiere in London in 1999, the 5th anniversary of Mamma Mia! in 2004, the Mamma Mia! movie in 2008. It’s really so much more than we could have hoped to see during those dark days in the 1980s when ABBA were largely ignored and to be a fan was to be a pariah.

    It’s really much more than any long-ended group could hope for. By comparison The Beatles didn’t garner nearly as much of a resurgance with similar events – the Cirque de Soliel show Love in Las Vegas and the movie Across The Universe. We didn’t see multiple Beatles CDs hit the charts, though the Love CD did generate a lot of interest for a short time. No other defunct act I can think of has seen so many peaks in popularlity long after they were gone, except maybe Elvis Presley.

    Next year we have the 10th anniversary of Mamma Mia!/35th anniversary of Eurovision coming in April. That’s possibly the last peak of the scale we’ve seen.

    I don’t think the Goldies and the Mammas are moving on. In fact this year seems to have attracted more than ever. If you look at the number of people who might consider themselves “ABBA fans” enough to join the fan club or the many on-line forums, they would number just a few thousand – no where near the number of people who have been buying ABBA CDs this year. The new ABBA – The Albums box set is currently selling more copies than that every week in the UK alone.

    I think that things will still bubble along for ABBA, as they did in the late 1990s before the Mamma Mia! phenomenon came along. We’ll still get Deluxe Editions and hopefully other new releases once in a while, but I don’t imagine that we’ll see the peaks in popularity that we’ve seen over the past 16 years.

    Yesterday ABBA the Museum announced that the museum collection as it is now is due for a “world tour” next year pending the final site being found in Stockholm. See the following links for information:

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