FLASH! Today the official site for ABBA the Museum posted an announcement that the opening has been delayed indefinitely. The statement says that “the project is more complicated” than expected, and at this time it is not clear whether the museum will even open in its announced location. See the statement here.
Fans from all corners of the world have already made their travel arrangements, booked accomodation and flights at one of the more expensive times of the year in one of the world’s most expensive cities. Many have probably made bookings that are non-refundable to get the best deals. Now they will be stuck with travel plans that they may not have necessarily made otherwise.
I know a lot of people from North America, Australia and even within Europe who have already made their travel bookings. Some of them have had to work hard to afford it or take leave at that time of year. Some have used the Museum opening as the basis of their first-ever, once-in-a-lifetime overseas trip. Will they be able or willing to do it again when/if the Museum does finally open?
Three thousand expensive opening packages have been sold since December, as well as untold numbers of other tickets since they went on sale in March. Museum ticket refunds have been offered, though no mechanism for claiming a refund has been announced. But who will recompense for redundant travel plans?
There has been a lot of enthusiasm for the Museum since it was first announced. But there has also been just as much skepticism. Now I fear the skeptics will say they were justified.
Now it seems obvious why updates on the website had come to a halt – the “About ABBA” feature hadn’t been updated since June – and why the link to buy tickets disappeared without explanation a few weeks ago.
A lot of people are going to be very pissed off over the next few days, and all the goodwill that has been generated over the past year or so will evaporate.
Tags: ABBA the Museum